It was 12 of the most frantic
hours of their lives, but Rabia Wilcox and Lisa Schmidt wouldn’t have had it
any other way.
The sales associate and owner
of the Manotick skin-care shop Lilou Organics were forced to complete a
half-day mad rush in order to enter the Paint the Town Pink contest – a contest
that they won on July 26.
Having only heard about the
project that day, July 17, at noon, Wilcox and Schmidt began their work
immediately after closing the store at 6 p.m.
The duo had to work feverishly
to get the paint job finished and have the application submitted before a
They had to wash the front of
the building, prime it and paint it in the night, using floodlights to see.
Like university students
rushing to finish that final major paper, they handed in their online
application with nine minutes to spare.
While the store won $2,000
worth of publicity on KISS-FM and Y101-FM, Wilcox said the contest was ideal
for them because it epitomized what the store stood for.
“When we heard about the
project, the owner Lisa said, ‘This is so much what we’re about,’” Wilcox said.
“We do cancer awareness and preventive cancer-free workshops and workshops on
healthy living and mediation and healthy eating for the kids for their lunches;
all kinds of ways to help educate and bring awareness to people so they use
less chemicals in their lives.”
The application for the contest
– supported by the Canadian Breast Cancer Foundation and CIBC’s Run for the
Cure on Oct. 3 – included sending in a picture of the completed project, having
the sign of the contest visible and including a story about why they entered
For Wilcox, that story provided
all the reasoning they needed.
“We’ve lost lots of friends and
family to cancer throughout our lives so we thought this would be a perfect
Now their store, located at 5558 Manotick Main St.,
is bright pink for the whole town to see.