Paint the Town Pink
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Aug 10, 2010  |  Vote 0    0

Paint the Town Pink

Ottawa East News

It was 12 of the most frantic hours of their lives, but Rabia Wilcox and Lisa Schmidt wouldn’t have had it any other way.

The sales associate and owner of the Manotick skin-care shop Lilou Organics were forced to complete a half-day mad rush in order to enter the Paint the Town Pink contest – a contest that they won on July 26.

Having only heard about the project that day, July 17, at noon, Wilcox and Schmidt began their work immediately after closing the store at 6 p.m.

The duo had to work feverishly to get the paint job finished and have the application submitted before a midnight deadline.

They had to wash the front of the building, prime it and paint it in the night, using floodlights to see.

Like university students rushing to finish that final major paper, they handed in their online application with nine minutes to spare.

While the store won $2,000 worth of publicity on KISS-FM and Y101-FM, Wilcox said the contest was ideal for them because it epitomized what the store stood for.

“When we heard about the project, the owner Lisa said, ‘This is so much what we’re about,’” Wilcox said. “We do cancer awareness and preventive cancer-free workshops and workshops on healthy living and mediation and healthy eating for the kids for their lunches; all kinds of ways to help educate and bring awareness to people so they use less chemicals in their lives.”

The application for the contest – supported by the Canadian Breast Cancer Foundation and CIBC’s Run for the Cure on Oct. 3 – included sending in a picture of the completed project, having the sign of the contest visible and including a story about why they entered it.

For Wilcox, that story provided all the reasoning they needed.

“We’ve lost lots of friends and family to cancer throughout our lives so we thought this would be a perfect match.”

Now their store, located at 5558 Manotick Main St., is bright pink for the whole town to see.

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