Last year Quartier Vanier took on a parklet.
This year the merchants association has set their sights a little bigger, and a little higher.
The Business Improvement Area organization has partnered with House of Paint to create a mural that will be the tallest in the city at 261 Montreal Rd.
The project, already underway with a call to artists for proposals, will soon offer the public a chance to vote on the top mural proposals before starting the project in the spring.
Executive director of the BIA, Jamie Kwong said this mural is a means to once again showcase Vanier as the “it” place to be in the city.
“We want startups to think of Vanier and think of this building, to make this building an innovation centre,” Kwong said.
In an effort to bring interest and attention to only half-filled office building, the goal is to unveil the mural and the building together on June 10.
“We want to show people how the building can work for them,” Kwong explained.
The BIA underwent a similar “firsts” project last year when they introduced a parklet — a temporary wooden seated structure that replaced a parking space.
This mural, she added, will hopefully start the conversation about why Vanier is the next place to set up shop.
“We are trying to do little things that will overall improve the area,” Kwong said.
In 2018 Montreal Road will be getting a complete overhaul — which means Kwong will be pushing for better sidewalks and similar updates that Bank Street and Main Street have received.
Basically, as Kwong puts it, businesses need to jump on board before 2018 — despite the construction that will be coming, because after it might be too late.
“We offer unique products, we attract independent businesses,” Kwong said. “We want to push that “fear of missing out,” Kwong said. “Come in before it becomes too unaffordable.”
Community members are invited to get involved. To learn more and to take part, contact email@example.com for more information.