Canadians prefer chocolate over vanilla ice cream,...
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Jul 11, 2016  |  Vote 1    0

Canadians prefer chocolate over vanilla ice cream, according to National Survey

Metroland Media

Baskin-Robbins kicks-off National Ice Cream Month and Celebrate 31

July is National Ice Cream Month and a Leger poll conducted from June 20 to June 23, reveals that one in four Canadians enjoy ice cream at least once per week! The results also reveal that when choosing their ice cream, 31 per cent of Canadians prefer flavours with chocolate, 25 per cent prefer flavours with fruit, nuts or other inclusions and 21 per cent enjoy plain flavours like vanilla.

According to the survey, most Canadians like their ice cream served in a cone – two-thirds (65 per cent) of them to be exact – with  a cup or waffle bowl trailing closely behind (55 per cent) and an ice cream sundae coming in third (47 per cent). Overall, 66 per cent of Canadians enjoy ice cream to satisfy a sweet tooth, with 70 per cent of women being more likely to indulge than men (62 per cent).

Ice cream lovers can also look forward to the launch of the #Celebrate31 promotion at participating Baskin-Robbins shops across Canada on July 31. On that day, guests can take home their favourite flavours with 31 per cent off any Grab n’ Go Pre-Pack Ice Cream. The special offer will take place on the 31st day of July, August, October and December in 2016.

“The number 31 represents history and flavour variety for our brand, which offers a different flavour of ice cream for every day of the month,” said Natalie Joseph, Field Marketing Manager for Baskin-Robbins Canada.

Baskin-Robbins pre-pack flavours include a variety of favourites and classics like Mint Chocolate Chip, Gold Medal Ribbon® and Pralines ‘n Cream. Guests can also enjoy the July Flavour of the Month, BeaverTails® Pastry, where 10 per cent from every BeaverTails® Pastry ice cream scoop sold this month, will be donated to SickKids Foundation.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit www.baskinrobbins.ca.

Baskin Robbins we love icecream



Baskin Robbins

This article was brought to you by Baskin Robbins. Baskin-Robbins is the world’s largest chain of ice cream specialty shops.

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